If you offer online programs, you need to find your customers online. One way that you can do this is by setting up a lead-capture system.
A lead-capture system can be specifically tailored to your market so that it is highly relevant to them. You do this by basically dangling a carrot in front of their nose (to use a metaphor).
If you have done your homework before starting your campaign, you will know exactly what it is that your target market needs.
Below I have listed some ideas that you could to get your audience to ‘bite’ and hand over their email address to you.
Remember that whatever you choose, you really want it to be something that gets your audience excited and gives them that feeling of…
‘I Want One!’
You could try any of the following ideas to get your audience hyped up…
- Learning guides specific to your audience’s topic
- An e-book outlining a methodology in a step by step format
- A checklist of preparation for being able to complete their learning tasks
- Free e-books or PDF’s containing some dynamic information (on topic)
- Videos where you introduce your upcoming product to your audience and they can see the benefit of what it offers to their learning experience
- An initial offer of what your online course covers by actually giving them Part One, which continues to the sale after they have experienced your product
There are a multitude of products and information that you can send online to encourage your lead to enter their email address.
The important thing is to make it closely related to the interests of your target market, that way the people that do respond will also very likely, have an interest in the final product that you want to promote to them in your offer when the time comes.
Here Ye! Here Ye! Come and Sign-Up!
You should put your bait traps out far and wide on different platforms (Facebook ads, Google Ad-words, Twitter, Blog posts… etc.) to find the best place for you to get sign-ups.
Once you see what is working the best, drop the losers and focus your advertising dollars in the effective areas only.
Getting sign-ups is the task at hand
Let’s say that you offer a valuable resource that they can download. At this point we will assume that the potential client has never heard of you before, so they are entirely cold leads.
As such, trying to sell them something on their very first interaction with you will have a low success rate, (more like zero success rate – sorry but it’s true). The important thing here is to work in stages so that you can build some kind of rapport between you and your potential client.
You really need to be able to communicate warmly with your customers – after all this is a genuine relationship between business owner and customer.
Building rapport during a sales process is nothing new in the offline sales world but most people forget that it is ‘essential’ in the online sales world.
People have to overcome their natural defences like the fact that they cannot see your face when you are talking to them so they have no indication of how genuine you are.
They may even just be in need of some cold hard facts to prove that you are a legitimate service provider.
To disperse some of these fears we have to work slowly, introducing ourselves to our new online customer with one little bit of information at a time.
Through continued contact alone, you can help disperse some of those fears.
Be present in their world
The simple fact that you didn’t disappear off the planet since their first encounter with you helps reassure them that you have some substance. It is vital for your customers to feel this when it finally gets to the selling process further down the line.
Also, providing your audience with genuine help and assistance plays a big part in growing that trust factor (so don’t misuse it).
The ultimate aim here is to find people that are looking for a solution to their problem area. Then, by showing them the option that you offer, they can find a way to solve that problem.
Being genuine in what you provide and showing consideration of the needs of your potential customers, shifts the focus of your process in being about you getting your sale, to the client getting their solution.
To help get this thought frame of – transition for the client – clear in your own mind, I have produced a product called the ‘Transformational Message’ and you can download it for free by requesting it from our contact page. CLICK HERE