Selling Online Learning Products

If you offer online programs, you need to find your customers online. One way that you can do this is by setting up a lead-capture system.


A lead-capture system can be specifically tailored to your market so that it is highly relevant to them. You do this by basically dangling a carrot in front of their nose (to use a metaphor).

If you have done your homework before starting your campaign, you will know exactly what it is that your target market needs.

Below I have listed some ideas that you could to get your audience to ‘bite’ and hand over their email address to you.

Remember that whatever you choose,  you really want it to be something that gets your audience excited and gives them that feeling of…

‘I Want One!’

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You could try any of the following ideas to get your audience hyped up…

  •      Learning guides specific to your audience’s topic
  •      An e-book outlining a methodology in a step by step format
  •      A checklist of preparation for being able to complete their learning tasks
  •      Free e-books or PDF’s containing some dynamic information (on topic)
  •      Videos where you introduce your upcoming product to your audience and they can see the benefit of what it offers to their learning experience
  •      An initial offer of what your online course covers by actually giving them Part One, which continues to the sale after they have experienced your product

There are a multitude of products and information that you can send online to encourage your lead to enter their email address.

The important thing is to make it closely related to the interests of your target market, that way the people that do respond will also very likely, have an interest in the final product that you want to promote to them in your offer when the time comes.

Here Ye! Here Ye!  Come and Sign-Up!

You should put your bait traps out far and wide on different platforms (Facebook ads, Google Ad-words, Twitter, Blog posts… etc.) to find the best place for you to get sign-ups.

Once you see what is working the best, drop the losers and focus your advertising dollars in the effective areas only.

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Getting sign-ups is the task at hand

Let’s say that you offer a valuable resource that they can download. At this point we will assume that the potential client has never heard of you before, so they are entirely cold leads.

As such, trying to sell them something on their very first interaction with you will have a low success rate, (more like zero success rate – sorry but it’s true). The important thing here is to work in stages so that you can build some kind of rapport between you and your potential client.

Become Friends

You really need to be able to communicate warmly with your customers – after all this is a genuine relationship between business owner and customer.

Building rapport during a sales process is nothing new in the offline sales world but most people forget that it is ‘essential’ in the online sales world.

People have to overcome their natural defences like the fact that they cannot see your face when you are talking to them so they have no indication of how genuine you are.

They may even just be in need of some cold hard facts to prove that you are a legitimate service provider.

To disperse some of these fears we have to work slowly, introducing ourselves to our new online customer with one little bit of information at a time.

Through continued contact alone, you can help disperse some of those fears.

Be present in their world

The simple fact that you didn’t disappear off the planet since their first encounter with you helps reassure them that you have some substance. It is vital for your customers to feel this when it finally gets to the selling process further down the line.

Also, providing your audience with genuine help and assistance plays a big part in growing that trust factor (so don’t misuse it).

The ultimate aim here is to find people that are looking for a solution to their problem area. Then, by showing them the option that you offer, they can find a way to solve that problem.

Being genuine in what you provide and showing consideration of the needs of your potential customers, shifts the focus of your process in being about you getting your sale, to the client getting their solution.

To help get this thought frame of – transition for the client – clear in your own mind, I have produced a product called the ‘Transformational Message’ and you can download it for free by requesting it from our contact page. CLICK HERE


Goal Setting

Goal-Setting is a serious matter, that is the sole reason why we set a goal in the first place. But it doesn’t even come near fruition if you don’t do it right.

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To ensure that you reach your target, you need to take it further than the regular goal-setting plan. This has depth behind it. It has a passion, a need and a purpose.

Purpose Is Greater Than The Goal

Your goal is important, but not as important as the reason that you have set your goal. There is a drive in knowing your purpose that does not reach the same target if you have no purpose driving you forward.

Being strong and resistant to set-backs comes from purpose, it is the point where you see the barrier in your way and you find yourself with two choices.

Choice a)
See if you can find somebody who can help you through the situation.

Choice b)
Look for a hammer and smash it to smithereens.

At first glance, it looks like both answers could give you the same result but that is not so. The person who has simply set a goal is likely to go with the first choice.

In their mind, they will be thinking. “I will still do it, I just need some help to find a way around the problem, then I will be on my way again.”

In reality, choice a) means,

“I will have to stop for now because I can see that there is a problem that I cannot cope with. Hopefully, I will find somebody who can break through that barrier for me and then I will be able to continue. If by chance do happen to find that person who can help me, I will be no worse for having waited, expect that time will play a part in my final result.


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So as we see, the commitment is easily broken with the ‘choice a)’ mind frame. Whereas the person who has set his goal in relation to their PURPOSE would go with ‘choice b’.

In reality, ‘choice b)’ means,

There is no waiting. No stopping. No excuses for not finding someone to help.

In ‘choice b)’, the responsibility is taken onto themselves. They don’t blame the circumstances, the world or the lack of resources around them.

Their sole intention is to let NOTHING stop them and that is because it is imperative to them that nothing does stop them from reaching their purpose.

Purpose is the only thing that they see

For the person who moves forward through ‘choice b)’, they have not stopped for long and they will very soon be on their way again. The only extra time used would be that of taking action so that they can continue to move forward.

Their purpose is always in their sights. Their timeline is not disrupted and they can expect (with a fair amount of certainty) that their purpose will be fulfilled.

What’s more, any people or colleagues that are involved in that purpose can also feel assured in knowing they will see results that will affect their part in the bigger plan.


This article was written by Eva Zonnios, Business Coach and

For your coaching needs contact

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Reviews please

OK, it does sound a bit lame but I do have good reason.

A Bear's Story CoverI am building my career in writing and everything I do is to get it up and running. If I don’t know how to do it, I buy courses to learn it. If I don’t have time, I make it, even if it is 2.00am in the morning. If I can’t do it, I find a way around it.

The only thing I cannot do for myself is to write the reviews. I am not saying that they have to be anything in particular, but you know the old Bambi movie line “If you can’t say something nice, don’t say nothing at all”, that kind of applies. Obviously, I am hoping for positive reviews to help sales grow.

The upload to Amazon has taken a long time to work out, with dozens of trial and errors because uploading a picture book is completely different to uploading a regular book with text and occasional images.

Eventually, I have managed to get it done but it was a painstakingly slow procedure. I will be trying out the Kindle Children’s book uploader next time around.

Next Procedure – Reviews

I was under the impression that people had to download the book from Amazon before they write the review, but I have only recently realised that you can write a review no matter what platform you read it on.

So here is a link to the PDF version of my book. This way you do not have to pay for it – even at the especially low price.

You can get it for free right here on the link below:

For those of you who do read my book via the link on this page, you will join my VIP page and I will be sending you a free copy of my next ‘very special’ e-book, The Merchant And The Knight, which I am currently completing.

Remember to click on the link below to go to the PDF file of ‘A Bear’s Story’ so that you can read and review the book.

Please pick up a free copy of Dreamer’s Garden – a book of modern children’s poems.

Fun and sweet – Playful and whimsical

Have A Nice Day
Eva Zonnios  –  Author





So here is the link


A Bear’s Story

Bestseller in its first month on


More illustrations from the book, the book contains 21 full-colour illustrations.


If you’re looking for a book that has a good story for your child, fun and friendly illustrations and a cute fuzzy bear as the hero, then look no further.

A BEAR’S STORY is that and more. Author Eva Zonnios set out to create a story for children that had more to it than crazy images and wild stories. She wanted to write a story that a child could listen to when settling down to sleep.

Get your copy now.

A Bear's Story Cover




Flight Centre – Low level of service

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Large corporations make sure we follow their expectations. We have a right to expect them to follow the consumer’s expectations too….

Low Star Rating For Flight Centre  –  1.5 stars

I did say that every alternate week I am going to share a consumer gripe.


3 days late from holiday with no compensation from Flight Centre; they gave us no advice, help or assistance, even when we were unexpectedly stuck overnight in Dubai.

We had full travel insurance which meant nothing in the end, except that we paid so much for it. They did not step in, in anyway to compensate us, rather the opposite and played ball with us until we wore our trying to claim on our travel insurance.

Definitely, I will never use Flight Centre again. Hopeless. Pretty much sums it up. Just there to take the money. No after assistance and they do not respect the travel insurance that they sell.

This one involves a large travel agency, called Flight Centre.

Last year we took an International trip to Greece via Flight Centre. We felt that they were a large reputable business and that they would handle our travel arrangements professionally.

The Captain’s Premium Package

At the time they sold us a package called the Captain’s premium and told us that if we purchased this (expensive) package (priced per person) that we would be able to get a discount on our hotel room.

We were supposed to get a discount of $150 per person on our accommodation, but we found out (after the purchase) that they had a ‘limited’ list of hotels that we could use this product on. Unfortunately, none of our choices ended up being on their list.

That, unfortunately, was the smallest of the problems that we encountered with them.

We had bought our travel insurance through Flight Centre, this was their own product and was a full cover for a two-month trip. As it turned out our flight, was wrought with errors.

Prior to our return trip, Flight Centre had made the mistake of leaving me off the list for my flight back home with my family.

We spent the night prior to the flight home, in conversation with Flight Centre in trying to rectify the problem.

Our flight back to Australia was hindered by a series of unfortunate events, eventuating in us calling the insurance company, a product of Flight Centre, where they offered no assistance, just information on why there was no need to assist us in a situation where we were experiencing a three-day delay.

An initial delay in take off from our first flight caused us to miss our adjoining flight. This ended up having continuous repercussions, with each flight being out of sync and all passengers on the flight being delayed home by a total of three whole days.

Initially, we were stuck in Abu Dhabi overnight, and then had an additional overnight stay in Brisbane before getting our final flight home, only to find that our suitcases had been lost in transit. This luggage arrived on the second day after our return.

To be travelling for three days, without a change of clothes, was something we expected to get compensated for by the travel insurance. But when it came to it we called the travel insurance company from Abu Dhabi. Flight Centre’s insurance company said that we would not be entitled to any compensation. Even after writing endless emails with attachments of everything that they have asked for regarding our delayed flight, and delayed luggage they have not given us anything.

Since our return, even after writing endless emails with attachments of everything that they have asked for regarding our delayed flight,  and delayed luggage, they have not compensated us in any way.

The Bottom Line:

I have personally found Flight Centre in Australia to be unreliable and lack either professional or ethical standards. They are not interested in assisting their customers once they have got their money and my experience with their level of service is total incompetence.


Why Writers Write

When you try to explain something to another person, you could end up surprising yourself with how much you actually know about it.

How? Well, the things that are flying around somewhere in your subconcious start bringing themselves to the forefront so that you can use that information. You may have learnt it long ago or even just causally read about it. Things that you don’t even realise you know suddenly turn into words coming out of your mouth.

For a writer it is the same. You have a thought, but this time instead of remembering it for a fleeting moment, you materialise it. Writing takes a thought and creates substance around it, giving it shape and form as it transforms from a thought into a statement.

Writers tend to write because they think. They think about anything and everything. Their job is to turn thoughts into matter that can be productive in some way, shape or form.

To a writer, if it doesn’t eventuate for the thought to ever take form in some way, then the thought may just as well have never been.